Just a question...

Update 1: Nine answers and ... all of them optimistic. Looks like there will be no "marketing budget cuts" in the next period. Somehow I'm still not sure about that ( and no, I didn't already made up my mind), because I do receive different signals from press and news. So... what Your opinion ? I'm still waiting for more answers here ( even if you want to reply on my blog please do post the same reply on LinkedIn Q&A area). I'm using & enjoying LinkedIn services for almost 3 years now but I never used their Q&A area. Until today when I had one question that is spinning into my mind for some 2 weeks: "There are companies all over the world that, as a first measure on crisis, cut the marketing budget. I know that is absurd but I see this stupidity all over the world. My problem is that, even if you want to cut the advertising budget -which I agree-, marketing can be the savior not the expense they can cut first. The companies should rely on new and bright marketing plans to overcome this crisis and yet they seem not to understand the meaning of marketing. Did you faced the same problems? How had you handled this situation?" So... what's your story/opinion? Please answer directly in LinkedIn HERE. And make sure you see others opinion and share some ideas.