I was reminded this year that PR is more than media relations and publicity. It is the long-term development, management, and maintenance of relationships that can affect your business. How did I
relearn this important lesson? Recently the phone rang with a new business opportunity. The prospect was interested in talking with me about handling PR for his company. He heard about me from someone who
once worked for me years ago. I had lost touch with her but she apparently still thought highly enough of me to refer me to this prospect. I located her and thanked her for her referral. The real lesson is this: treat
everyone with respect and manage your relationships because you never know where the people you touch will turn up. And you’ll probably never hear about the bad things being said about you. By the way, I got the business.
Harry Hoover, Managing Principal, Hoover Ink PR, www.hoover-ink.com
relearn this important lesson? Recently the phone rang with a new business opportunity. The prospect was interested in talking with me about handling PR for his company. He heard about me from someone who
once worked for me years ago. I had lost touch with her but she apparently still thought highly enough of me to refer me to this prospect. I located her and thanked her for her referral. The real lesson is this: treat
everyone with respect and manage your relationships because you never know where the people you touch will turn up. And you’ll probably never hear about the bad things being said about you. By the way, I got the business.
Harry Hoover, Managing Principal, Hoover Ink PR, www.hoover-ink.com
