My way

On marketing

You market when you hire and when you fire. You market when you call tech support and you market every time you send a memo.

Seth Godin

Situations in life

    * "You cannot tailor-make the situations in life but you can tailor-make the attitudes to fit those situations." - Zig Ziglar

Just smile

Religion is what keeps the poor from murdering the rich. - Napoleon

What do you want from me?

    * "Let's say you have $1,000,000 tied up in your little company and suddenly your advertising isn't working and sales are going down. And everything depends on it. Your future depends on it, your family's future depends on it, other people's families depend on it . . . Now, what do you want from me? Fine writing? Or do you want to see the sales curve stop moving down and start moving up?" - Rosser Reeves

Pay attention please

"People go through life with their minds only half turned on, except when they are promised an adequate reward for their full attention. Ordinarily their attitude toward nearly everything they see, read and
experience is - so what?" - Maxwell Sackheim

Say my name

"Don't underestimate the value of beginning a headline by naming the people you want to reach." - John Caples

The power of emotions

"Everyone – no exceptions – responds to well-written, persuasive, emotionally based copy. Not everyone can write it, that's why copywriters are often paid so much, but no one can escape its power." - Joe Vitale

Logical arguments

"Before a test is run, you have to have a set of logical arguments in favor of each ad tested. After, you learn which set of arguments is stronger." - Walter Weintz

Tuesday's lesson on stress relief - Stress And Dreams

Nightmares are often seen by people under a lot of stress. Although it is not very clear whether
stress is the reason for people to see nightmares or nightmares are one of the reasons for
people to feel stress, but it is very clear that stress and dreams are interrelated.
Dreams are basically a part of the human subconscious, so there is enough possibility that
these dreams act as the subconscious part of a person which helps him understand what is
happening in him. Many people do not accept the fact that they are affected by stress disorders
but in turn their mind denies this fact by making them dream about the same thoughts that
bothers them.
They are many findings which show that stress causes nightmares. But this completely depends
upon a person's mind fluctuations. People who are prone to stress disorder may often try to find
out the source of their stress in their dreams, but some see dreams that helps them to get along
with this disorder without any further complications. But apart from all this, there are other
people who dream about stress which end up in horrifying nightmares. That is why people think
that stress and dreams are connected.
In order to find out whether stress and dreams are inter connected a group students conducted
a test about a subject for which they where going to have an exam in a few days. For this, the
students were divided into two groups. Information was passed on to the first group that they will
have a difficult exam. But for the second group no information was given. The result of this test
was, the first group to whom the information about the difficult exam was passed had undergone
stress by thinking about the difficulty they have to face all through the exam thereby making
them dream about their failure in the exam which in turn gave them a few restless nights. Where
as the second group to whom no information was given, did not show any symptoms of stress.
The end result of this test was that the stress symptoms stopped the students from seeing
positive dreams of exam and made them see the worry some exam which they have to face.
The test which was done for stress and dreams connection can also be a little inconclusive. The
stress what the students faced may be due to some other case which was accompanied by the
problematic situation. But in both ways it ends up in same conclusion that stress and dreams
are interconnected as the stress factor stops a person from seeing positive dreams.
The Inter relation of stress and dreams was always a fascinating topic for all researchers. This
is so because all studies and tests they have conducted till now have not shown any solid proof
for the fact that stress symptoms make a person see nightmares and stops them from enjoying
a beautiful dream.

Next chapter , next Tuesday.

This post is an except from "How To Win Your War Against Stress" (c) Wings of Success

People buy people

"Clearly in today's skeptical environment, people buy people long before they buy products or services. Even with the best intentions, people often do not buy simply because sales professionals do a lousy job of positioning or presenting themselves before the sale takes place." - Richard Weylman