My way

What can you afford right now ?

Use whatever you’ve got already or can afford cheaply. Then go. It’s not the gear that matters. It’s playing what you’ve got as well as you can. Your tone is in your fingers.

ReWork by Jason Fried, David Heinemeier Hansson

Meet me there ?

Where ? At 11even .
When ? On 28th May.

Si un scurt interviu pe care l-am dat organizatorilor :

Care a fost momentul de cumpana in activitatea d-voastra profesionala/ personala?

Traiesc zilnic crize profesionale si deadlineuri care ma epuizeaza si imi streseaza echipa. Ele sunt alegerile mele si spiritele puternice sunt calite la temperaturi mari.  Am norocul sa am alaturi colegi foarte capabili si rezistenti la stress si care au resuit sa ma ajute in depasirea tuturor problemelor.

Ca momente de cumpana majora as putea mentiona pierderea a doua afaceri la care lucrasem ani de zile si in care investisem imens. Criza pe care inca o avem in fata si-a luat un tribut dureros de la noi. Ce am reusit ? Sa ramanem o echipa si sa ne relansam afacerile si interesele.

Nu sunt de acord cu expresia “Failure is not an option” decat ca slogan motivational. In realitate failure is the main option.

Care a fost momentul cel mai bun din viata d-voastra de pana acum?

Profesional, nu cel in care am avut cele mai importante succese ci cel in care, in groapa cea mai neagra am constatat ca am alaturi oameni loiali si companii care si-au manifestat solidaritatea.

Din punct de vedere personal cred ca fiecare clipa alaturi de familia mea este “cea mai buna”.

Ce-ati vrea sa se spuna peste 10 ani despre d-voastra, atat pe plan personal cat si pe plan profesional?

A incercat, a reusit, a si pierdut dar nu are regrete din categoria « dar daca… ». Peste 10 ani vreau sa imi numar cicatricile psihice rezultate din luptele zilnice si nu regretele de a nu fi incercat toate ideile in care credem. Depresia nu este cea mai buna perspectiva.

Care ar fi titlul discursului dvs. la 11even?

“We need men who can dream of things that never were”

In ce categorie ati introduce discursul d-voastra la 11even:

• Actiuni curajoase
• Bucurie pentru cei din jur

 

Long range plans? Think again...

The timing of long-range plans is screwed up too. You have the most information when you’re doing something, not before you’ve done it. Yet when do you write a plan? Usually it’s before you’ve even begun. That’s the worst time to make a big decision.

ReWork by Jason Fried, David Heinemeier Hansson

How's your excuse ?

The real world isn’t a place, it’s an excuse. It’s a justification for not trying. It has nothing to do with you.

ReWork by Jason Fried, David Heinemeier Hansson

Yes, it will work if you make it work !

“That would never work in the real world.” You hear it all the time when you tell people about a fresh idea. This real world sounds like an awfully depressing place to live. It’s a place where new ideas, unfamiliar approaches, and foreign concepts always lose.

ReWork by Jason Fried, David Heinemeier Hansson

 

Don't do plans this Christmas for next year because...

Unless you’re a fortune-teller, long-term business planning is a fantasy. There are just too many factors that are out of your hands: market conditions, competitors, customers, the economy, etc. Writing a plan makes you feel in control of things you can’t actually control. Why don’t we just call plans what they really are: guesses. Start referring to your business plans as business guesses, your financial plans as financial guesses, and your strategic plans as strategic guesses. Now you can stop worrying about them as much. They just aren’t worth the stress.

ReWork by Jason Fried, David Heinemeier Hansson

 

The singularity is near

"I realized that most inventions fail not because the R&D department can’t get them to work but because the timing is wrong. Inventing is a lot like surfing: you have to anticipate and catch the wave at just the right moment."

For my personal business experience all businesses are like catching a wave: the timming is Always critical. Some 20 years ago it was the small shops time, than it was the electronics wave, the energy trading time, the real-estate wave and so on. In business there are two critical points : when to catch the wave and the perfect time to get of from the falling wave. The real estate boom showed us that getting off the wave is critical too.

Mai lasati-ne in criza...

Inceputul crizei economice ( care inca ne mai bantuie dar pe care o vedem sfarsindu-se) prinsese Romania pe un val de crestere extraordinara. Si nu ma refer doar la sectorul imobiliar/constructii cat mai ales la zona de marketing, management si aparitia (timida) a Profesionistilor. Era o miscare puternica spre profesionalizarea oamenilor de marketing si multitudinea de evenimente/conferinte/workshop-uri de marketing/management/advertising cred ca o demonstra si statistic.

Aveam certitudinea ca va aparea o noua generatie care va zgudui lumea economica romaneasca reformand-o si implementind mult doritele politici de piata capitalista. Din pacate insa prima lovitura data de criza economica a fost ( desi este absurd) data tocmai marketingului prin taierea imediata  bugetelor de promovare, de analiza a pietii si de strategii de piata ( idea este cretina caci multe companii au taiat tocmai ce le putea scapa din criza).

Taierea insa a fost cu atat mai idioata afectand in principal tocmai firava comunitate a specialistilor. Conform specificului national au rezistat "baietii care se descurca " ( impropriu spus "baietii" in zona fiind mai ales fetele "care se descurca"). Adica acele "las-o ba ca merge asa" si "hai sa ardem un buget cu friendzii din club care au idei cool".

Acest fenomen se remarca imediat daca priviti cu atentie un calup publicitar: reclame prost facute, prost filmate, idioate, fara glumele rafinate cu care incepusem sa ne obisnuim, mustind de glume decerebrate gen "pai ori e promotie ori nu e ". Whatever. 

Au disparut analizele de piata, din calculatoare SPSS-urile, conferintele si workshop-urile si ai ramas smecherasii. Cei care au ferma convingere ca un studiu de piata este facut intreband "prietenii" din Facebook ce sa mai faca sa fie mai atractivi si ce parere au ei despre toate si orice. Apoi cu constiinta curata prezinta rezultatul "studiului" ca fiind litera de lege a dezvoltarii ulterioare. Cei care au auzit de targetare doar cand jucat (de curand) Half-life si de segment reprezentativ cand au copiat la examen. Nu imi pare rau de angajatori caci cine isi angajeaza o maimuta trebuie sa se astepte sa i se propuna sa cultive banane. De cine imi pare rau ? De acei profesionisti care par a fi trecut in zona tacerii si care s-au refocalizat pe alte domenii ( valoarea umana intrinseca aduce si un mare grad de adaptabilitate la conditii vitrege).

Intr-o perioada de debusolare economica imi pare normal ca mediocritatea sa prospere. Este prosperitatea si cerbicia celor "care se descurca mancat-as".
De asta imi doresc ca aceasta criza sa mai continue o perioada. Caci este greu sa poti pacali pe toata lumea prea mult timp si criza ne-ar face un mare serviciu expunand lipsa de valoare a anumitor pseudo-profesionisti.

Sau poate sunt doar eu enervat pe ceea ce vad in jur. Revin la numele blogului: My way and my ideas.

11 suggestion Guy Kawasaky is giving to start-ups and young managers 11/11

Don't let the bozos get you down. People will tell you that you can't do it. You will be tempted to believe them. But even the brightest have been wrong many times. Be careful not to let bozo advice keep you from implementing a dream.

11 suggestion Guy Kawasaky is giving to start-ups and young managers 10/11

Seed the clouds. "Let a 1000 flowers bloom." You never know where great people are coming from or who your customers might be. Let people test drive; find the influencers.