My way

Mai lasati-ne in criza...

Inceputul crizei economice ( care inca ne mai bantuie dar pe care o vedem sfarsindu-se) prinsese Romania pe un val de crestere extraordinara. Si nu ma refer doar la sectorul imobiliar/constructii cat mai ales la zona de marketing, management si aparitia (timida) a Profesionistilor. Era o miscare puternica spre profesionalizarea oamenilor de marketing si multitudinea de evenimente/conferinte/workshop-uri de marketing/management/advertising cred ca o demonstra si statistic.

Aveam certitudinea ca va aparea o noua generatie care va zgudui lumea economica romaneasca reformand-o si implementind mult doritele politici de piata capitalista. Din pacate insa prima lovitura data de criza economica a fost ( desi este absurd) data tocmai marketingului prin taierea imediata  bugetelor de promovare, de analiza a pietii si de strategii de piata ( idea este cretina caci multe companii au taiat tocmai ce le putea scapa din criza).

Taierea insa a fost cu atat mai idioata afectand in principal tocmai firava comunitate a specialistilor. Conform specificului national au rezistat "baietii care se descurca " ( impropriu spus "baietii" in zona fiind mai ales fetele "care se descurca"). Adica acele "las-o ba ca merge asa" si "hai sa ardem un buget cu friendzii din club care au idei cool".

Acest fenomen se remarca imediat daca priviti cu atentie un calup publicitar: reclame prost facute, prost filmate, idioate, fara glumele rafinate cu care incepusem sa ne obisnuim, mustind de glume decerebrate gen "pai ori e promotie ori nu e ". Whatever. 

Au disparut analizele de piata, din calculatoare SPSS-urile, conferintele si workshop-urile si ai ramas smecherasii. Cei care au ferma convingere ca un studiu de piata este facut intreband "prietenii" din Facebook ce sa mai faca sa fie mai atractivi si ce parere au ei despre toate si orice. Apoi cu constiinta curata prezinta rezultatul "studiului" ca fiind litera de lege a dezvoltarii ulterioare. Cei care au auzit de targetare doar cand jucat (de curand) Half-life si de segment reprezentativ cand au copiat la examen. Nu imi pare rau de angajatori caci cine isi angajeaza o maimuta trebuie sa se astepte sa i se propuna sa cultive banane. De cine imi pare rau ? De acei profesionisti care par a fi trecut in zona tacerii si care s-au refocalizat pe alte domenii ( valoarea umana intrinseca aduce si un mare grad de adaptabilitate la conditii vitrege).

Intr-o perioada de debusolare economica imi pare normal ca mediocritatea sa prospere. Este prosperitatea si cerbicia celor "care se descurca mancat-as".
De asta imi doresc ca aceasta criza sa mai continue o perioada. Caci este greu sa poti pacali pe toata lumea prea mult timp si criza ne-ar face un mare serviciu expunand lipsa de valoare a anumitor pseudo-profesionisti.

Sau poate sunt doar eu enervat pe ceea ce vad in jur. Revin la numele blogului: My way and my ideas.

I (really) think you should see this.

Seth Godin ( who else) on :Quieting the Lizard Brain

It's a perfect viral. I love it. Girl effect

Marketing stories worth reading 4

For those of you who, like me, are riding the range as independents/freelancers/business owners, I urge you to stick by your guns financially speaking. Case in point: I have (or maybe by now it’s had) a small client in late ’03 for whom I wrote a monthly HTML newsletter.
Good project, good profitability, etc. I got a signed contract and a down payment before beginning the first issue — really did all the right things.
The problem came later when I loosened up my contractual terms and began releasing finished issues without being paid first as my own contract stipulated. By the time of only the second issue it was becoming obvious that this client would be a slow payer. I continued nonetheless. By the third issue it was already too late to stand on principle. Bottom line: I’m out almost $5,000 right now and even after a recent heart to heart with the President of the company, don’t feel particularly confident that I will EVER see that money. Worse yet, I can never get back the time that I spent doing work for free. If that happens, I have nobody but myself to blame. Contracts and agreements exist for a reason. It isn’t
mean to enforce them. Just fair.
Dan Regan, Vice President, The Lightbulb Lab Inc., danregan@comcast.net

Iasinghton. The hour after

After a long and bumpy ride to Iasi ( where I had to starve at Ramada Hotel because there is no room-service or restaurant opened after 11pm ) I had a 2 hour long presentation at Iasinghton. Great audience and I really enjoyed interacting with them. Some photos were made but I don't have them yet. My speech was a practical introduction into the new Marketing Paradigm: The New Marketing. Unfortunately I had discovered that what I think was obvious and clear IS not. So I think I'll be more careful in the near future on presenting more in depth what I was thinking that everybody knows. Keywords: viral marketing, permission marketing, understand the customer, planning and strategy.Of course I'll rather let someone from audience comment my speech so... pls send me feedback :) Here is the presentation I had used. And Congratulations for AIESEC people that had handled the event in a very professional manner.

Iashighton / New Marketing, new ways to success

View SlideShare presentation or Upload your own. (tags: marketing iasi)

If there will be a conclusion mine is simple: we need to continue to educate and transfer knowledge to our younger (future) colleagues and to organize more&more workshops and less conferences.

Upcoming event. Meet me there.

My next conference will be in Iasi at "Iashington". As you can see the list of speakers is impressive. Iashington represents an international conference, organized by AIESEC IASI (Romania), whose purpose is to bring 160 participants from different countries, merging them around the ideea of multiculturalism and professional growth and development. For an unique learning experience, this conference intends to combine themes of present interest with distinguished speakers, keen elements and a friendly format and last but not least relaxation and entertainment with educative activity. I will be speaking for 2 hours on 3rd of September. My speech topic is : New Marketing. New ways to succes. Keywords: viral marketing, permission marketing, e-commerce, blogging, e-identity, time management, entrepreneurship. So... meet me there ! After this event I will take a 1 week break heading to seaside with my family. But I have a busy agenda in September. At least 3 more conferences.